It was “old” news but last week we announced the most recent funding for birdback from passion capital, playfair capital and several notable angel investors.

Last week I was on a panel talking about Birdback + meeting the new Techstars London. Great startups and much fun meeting the founders.  

Video from our payments hackathon is ready. Great event and hacks over the weekend with Braintree, Twilio, DataCash and many more.

Fuck yeah!



Everyone, I’m elated to tell you that Tumblr will be joining Yahoo.

Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.

So what’s new? Simply, Tumblr gets better faster. The work ahead of us remains the same – and we still have a long way to go! – but with more resources to draw from.

Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas. I couldn’t be more excited to have her help. We also share a vision for Tumblr’s business that doesn’t compromise the community and product we love. Plus both our logos end with punctuation!

As always, everything that Tumblr is, we owe to this unbelievable community. We won’t let you down.

Fuck yeah,

The Birdback hackathon is approaching fast and we are inviting all developers, payments lovers, startup fellows, creatives, partners and friends to join us for a weekend of hacking payments!

For more information and to register visit

See you there! 

Google Campus, London - May 17-19

Recently participated in a fireside chat with Mark Henkel (CEO, Paymill) here in London. We discussed building payment startups, new avenues for online payment processing, birdback, mobile wallets and NFC. It was great event by the guys behind startupcareerlaunchpad.

Was recently on a panel talking about the future of payments, loyalty and offers in new markets. Also on the panel was Adyen and First Data. 

How Instagram turned the UGC model upside down

I am deeply fascinated by Instagram and it has become my favorite social network app on iOS. 

This hasn’t always been the case. I was an avid Instagram user back in 2010/2011 but the main use case was always to take better and prettier photos rather than the social sharing aspects. I then abandoned the app for new alternatives e.g. Popset and Path. But then something changed a couple of months ago. I re-launched Instagram after it had been a dormant app for almost half a year. The experience was completely different and so much better. Not only had the team improved the UI/UX but the app had tons of traction within my friendship circle. It was like entering a completely new community but with people I knew. People was sharing pictures (persons who are not active on Facebook or Twitter) and actively commenting and engaging. 

The traditional UGC model rule of thumb is: 90% of people using a service is only consuming content while 10% of the users are actively producing content, sharing, liking etc. Instagram has turned this notion upside down. The majority of my Instagram friends are actively commenting and creating content in ways they are not behaving on other social platforms. This the true value of the Instagram platform.

Facebook did a great job acquiring the company last year and I am certain it will pay off in spades.


TV feels fragile to me.

How mobile grows so fast and TV seems constant doesn’t make sense to me. Not to mention TV is the only category with flawed analytics.